Punch

We worked with a prominent value brand in the tapware category to evolve its positioning and visual identity. By introducing vibrant, unexpected colour and playful design elements, we created a bold shelf presence that stood out in-store and resonated with the brand’s trade audience. The refreshed look tapped into classic Kiwi trade humour, cheeky, straight-talking and self-aware. Striking the perfect balance between quality, value and personality.

The result was a brand that not only held its value credentials but also captured attention and sparked conversation.